Start free with the full vet-formula nutrition plan for your pet — then add fresh, gently-cooked meals whenever you're ready. No contracts, no hidden fees, and you can skip, pause or cancel any time.
The full vet-formula nutrition plan & tracking — bring your own food.
Free forever for one pet
Start freeFresh, pre-portioned meals delivered chilled on your schedule.
Per pet · from, based on size · free delivery
Get startedFor a full house — every dog & cat on their own gram-perfect plan.
Up to 4 pets · priority delivery
Choose packPrices shown are typical for a medium dog. Your exact monthly cost is calculated from your pet's calorie needs — smaller pets cost less. Every plan is covered by our 100% first-box happiness guarantee.
Everything each plan includes at a glance. The nutrition plan, calculator and tracking are always free — the paid tiers add fresh food, automation and specialist support.
| Feature | StarterFree forever$0 | CompleteMost popular$39/mo | Multi-Pet PackUp to 4 pets$69/mo |
|---|---|---|---|
| Pets includedSeparate plan & box each | 1 | 1 | Up to 4 |
| Vet-formula meal planRER / MER calculated to the gram | |||
| Portion & calorie calculator | |||
| Weight & goal tracking | |||
| Fresh gently-cooked foodHuman-grade, delivered chilled | |||
| Signature recipesChicken, Beef, Turkey, Salmon, Cat Pâté | Guides only | All 5, rotate freely | All 5, per pet |
| Auto-adjusting portionsRecalculates on every weigh-in | |||
| Delivery | — | Free, carbon-neutral | Free, priority same-week |
| Skip, pause & swapNo fees, no phone calls | |||
| 1:1 nutritionist chatAllergies, transitions, fussy eaters | Email support | Priority 1:1 chat | |
| Priority delivery & add-on discount | +10% off |
All plans are month-to-month. Yearly billing saves 20% and is refunded pro-rata if you cancel early. Still deciding? Talk to us →
Vet-designed extras you can add to any Complete or Multi-Pet plan. Add or remove them from your dashboard with one tap — Multi-Pet members save 10% on all of them.
Omega-3 fish oil, joint-support glucosamine and a probiotic blend — sprinkled measured to your pet's plan for coat, joints and gut health.
Vet-formulated daily chews that scrub tartar and freshen breath, portioned to your pet's size so they fit inside the calorie plan.
A 30-minute 1:1 video session with a Bowlful veterinary nutritionist for transitions, allergies or a fresh diet review — book on demand.
I compared Bowlful to three other fresh-food brands before switching. It was the only one that told me exactly how many grams my two dogs each need — and the Multi-Pet price actually came out cheaper than what I was spending on premium kibble.
Straight answers on how you're charged, changing plans, and getting your money back if it's not right.
Starter is free forever. Complete and Multi-Pet Pack are billed per delivery cycle — monthly by default, or yearly for a 20% saving. The price you see covers the fresh food itself, free carbon-neutral delivery, and full access to the plan, tracking and app. There are no signup fees, packaging fees or surprise surcharges. Your exact monthly figure is calculated from your pet's calorie needs, so smaller pets pay less than the medium-dog example prices shown above.
Yes — there's no contract and no lock-in. Cancel with two clicks from your dashboard any time before your next box locks (24 hours before it ships). You can also just pause indefinitely if you'd rather keep your plan and preferences saved for later. No fees, no retention phone calls, no guilt.
Delivery is free on every Complete and Multi-Pet Pack order across the continental US — the price on this page is all you pay. Boxes arrive chilled in fully recyclable insulated packaging with plant-based ice packs, at no extra cost. Multi-Pet Pack households get priority same-week delivery, also included.
Anytime, and it takes seconds. Upgrade from Starter to Complete when you're ready for fresh food, or jump to the Multi-Pet Pack the moment a second pet joins the family. Changes apply from your next billing cycle and we automatically pro-rate anything you've already paid, so you're never double-charged for the overlap.
Every first box is covered by our 100% happiness guarantee. If your pet turns up their nose or you're not thrilled, we'll swap the recipe or refund your first box in full — no return shipping, no questions. On yearly plans, cancel early and we refund the unused portion pro-rata. Refunds land back on your card within 5–7 business days.
More questions about your pet's plan? Contact our team →
Join 41,000+ pet parents who swapped guesswork for gram-perfect nutrition. Free to build your plan — upgrade to fresh food only when you're ready.