The platform

Everything in the bowl.
Nothing you can't pronounce.

Bowlful isn't a bag with a feeding chart. It's a precision nutrition engine, a kitchen of vet-formulated fresh recipes, and a plan that recalculates itself as your pet changes — all wrapped in real nutritionist support. Here's every piece of it.

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AAFCO complete & balanced FEDIAF-aligned formulation Reviewed by Dr. Sarah Okafor, DVM
Six things working together

One platform, from the math to the mealtime

Most fresh-food brands ship a box. Bowlful runs the whole loop — calculate the need, formulate the food, portion it to the gram, deliver it, and keep it dialed in with a nutritionist on call.

Precision nutrition engine

We start from real veterinary formulas — Resting Energy Requirement (70 × weightkg0.75) and Maintenance Energy — then layer in life stage, activity, neuter status and goal. The output isn't a range; it's a number, to the calorie.

  • Exact daily kcal & macro split
  • Portions in grams, not scoops

Vet-formulated recipes

Every recipe is built and signed off by board-certified veterinary nutritionists, led by Dr. Sarah Okafor, DVM. Formulations meet AAFCO complete-and-balanced profiles and align with FEDIAF guidelines — nothing ships until it passes review.

  • Complete & balanced for the life stage
  • Six core recipes for dogs & cats

Fresh gently-cooked food

Human-grade whole ingredients, cooked low and slow in small batches to preserve nutrients, then flash-chilled. Never extruded pellets, never rendered meal.

  • Named proteins first, zero fillers

Auto-adjusting portions

Log a new weigh-in and the whole plan recalculates instantly — calories, grams and delivery size. A growing puppy or a slowing senior stays perfectly fed.

  • Smart nudges when it's time to adjust

Flexible delivery

Pre-portioned daily packs arrive chilled on a schedule you control. Skip a week, pause for a trip, swap a recipe or change frequency — no fees, no phone calls.

  • Free carbon-neutral shipping

Nutritionist support

Message a nutrition specialist about allergies, transitions, weight goals or a fussy eater. Real humans, usually replying same-day — not a chatbot.

  • 1:1 chat on Complete & Multi-Pet plans
The Bowlful kitchen

Recipes you'd recognize on your own plate

Six core formulas — four for dogs, two grain-free pâtés for cats — each gently cooked, flash-chilled and portioned to your pet's exact plan. Every number below is per 100 g as fed.

Chicken & Sweet Potato recipe Dogs Bestseller
Chicken & Sweet Potato

Lean cage-free chicken with roasted sweet potato, spinach and a touch of salmon oil. The gentle everyday recipe most plans start on.

150 kcal / 100g 32% protein AAFCO complete
Grass-Fed Beef & Pumpkin recipe Dogs High energy
Grass-Fed Beef & Pumpkin

Iron-rich grass-fed beef with pumpkin, kale and flaxseed. Higher energy density for active and working dogs who burn through their day.

168 kcal / 100g 34% protein AAFCO complete
Turkey & Garden Greens recipe Dogs Light
Turkey & Garden Greens

Lean turkey with green beans, zucchini and brown rice. Lower in calories to support slim-down plans without ever feeling like a diet.

112 kcal / 100g 30% protein AAFCO complete
Wild Salmon & Oats recipe Dogs Skin & coat
Wild Salmon & Oats

Omega-rich wild salmon with oats, carrot and a hint of parsley. A limited-ingredient favorite for sensitive tummies and shinier coats.

142 kcal / 100g 31% protein AAFCO complete
Cage-Free Chicken Pâté for cats Cats Grain-free
Cage-Free Chicken Pâté

A smooth, high-protein pâté of cage-free chicken with taurine, salmon oil and pumpkin. Grain-free and built for obligate-carnivore cats.

165 kcal / 100g 42% protein AAFCO complete
Turkey Light Pâté for cats Cats Light
Turkey Light Pâté

Leaner turkey pâté with added taurine and fibre for indoor cats on a maintenance or slim-down plan. Silky texture even picky cats accept.

118 kcal / 100g 40% protein AAFCO complete

Every recipe is transition-friendly — mix with your current food over 7 days. Not sure which fits? Build your pet's plan and we'll match one for you.

How it stacks up

Bowlful vs. bag kibble vs. DIY raw

Kibble is convenient but generic. Home-cooked raw is fresh but a lot of work — and easy to get wrong. Bowlful gives you fresh, balanced and effortless in one place.

  The winnerBowlful Bag kibble DIY raw / home-cooked
Fresh, gently-cooked food
Portioned to the gram for your pet Scoop guide Manual math
Vet-nutritionist reviewed
No fillers, by-products or mystery meal
Delivered, pre-portioned to your door Store run
Adjusts automatically over time
Effort required from you Minutes/mo Low Very high

Comparison reflects typical retail dry food and unsupervised home preparation. Individual products vary.

Bowlful · Nutrition engine
Luna
LunaBorder Collie · 2 yrs · 18 kg · Working
● Calculated
Daily energy targetRER × 2.10
1,180 kcal / day
≈ 702 g Grass-Fed Beef · split into 2 meals
Protein36%
Fat16%
Fibre4%
07:30 AM351 g · Beef
06:00 PM351 g · Beef
Under the hood

The math a scoop can never do

A "medium dog" on the back of a bag might mean anything from 12 to 25 kg. That's the difference between a healthy weight and 200 surplus calories a day. Bowlful closes the gap with a real calculation for the pet in front of you.

  • Resting & maintenance energy

    RER and MER computed from body weight, then scaled by an activity and life-stage factor vets recognize.

  • Goal-aware targeting

    Slim-down, maintain or build-up nudges the calorie target up or down within safe veterinary ranges.

  • Translated to grams

    Calories become exact daily grams of the matched recipe, split across your pet's meals.

Try the live calculator
Fresh whole-food ingredients in the Bowlful kitchen
Human-grade kitchenUSDA-inspected facility
In the kitchen

Cooked like you'd cook it — just balanced by a vet

We source named, whole proteins and real vegetables, then cook them gently in small batches and flash-chill to lock in freshness. What comes out is food, not a shelf-stable science experiment.

  • Named whole proteins

    Real chicken, grass-fed beef, turkey and wild salmon — first on every ingredient list.

  • Zero fillers & by-products

    No corn, wheat, soy, artificial colors or rendered meat meal. Not now, not ever.

  • Small-batch, flash-chilled

    Low-temperature cooking preserves nutrients; rapid chilling keeps every pack fresh in transit.

Browse the recipes
0Pets on a Bowlful plan
0Vet-formulated core recipes
0M+Meals portioned to the gram
0Saw a healthier weight in 90 days
Food standards & safety

Held to the standard your vet would set

Fresh should never mean unregulated. Every Bowlful recipe is formulated, cooked and packed to standards you can actually verify — and reviewed by a licensed nutritionist before it reaches a bowl.

AAFCO & FEDIAF complete

Recipes are formulated to meet AAFCO complete-and-balanced nutrient profiles for the relevant life stage, and aligned with European FEDIAF guidelines — the two benchmarks that define adequate pet nutrition.

  • Profiles verified per recipe & life stage
  • Taurine-fortified for cat formulas

Human-grade kitchen

Food is prepared in a USDA-inspected facility to the same handling and hygiene standards used for human food. Batches are cooked, flash-chilled and lot-tracked from ingredient to doorstep.

  • Cold-chain shipping, recyclable packaging
  • Full batch traceability

Named, transparent proteins

Every label names its exact protein — cage-free chicken, grass-fed beef, turkey, wild salmon — never vague "meat" or "animal derivatives." You always know precisely what your pet is eating.

  • Full ingredient & nutrient panel per recipe
  • No corn, wheat, soy or artificial colors
AAFCO complete & balanced FEDIAF-aligned USDA-inspected facility Human-grade ingredients Vet-nutritionist reviewed

Read more about our sourcing and safety on the food standards page →

See it work for your pet

The whole platform, in one bowl

Precision math, fresh recipes, gram-perfect portions and a nutritionist on call — build your pet's plan free and see it come together in about 60 seconds.

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