Vet-formulated · gently cooked · gram-perfect

The right bowl,
down to the gram.

Most pet food is a guess. Bowlful builds a precise nutrition plan for your dog — exact calories, portions and fresh recipes, reviewed by vet nutritionists and delivered to your door.

Build your pet's plan — free See how it works
★★★★★4.9/5 from 41,000+ pet parents
Bowlful · Max's nutrition plan
Max
MaxLabrador · 3 yrs · 14 kg · Active
● Plan ready
Daily energy targetRER × 1.84
742 kcal / day
≈ 495 g fresh food · split into 2 meals
Protein34%
Fat15%
Fibre4%
08:00 AM248 g · Chicken
06:30 PM247 g · Chicken
Vet-reviewedBy Dr. Sarah Okafor, DVM
Next box ships TueFree delivery

Recommended by clinics · stocked alongside · featured in

VetCare Group PetsWorld NorthPaw Co Kibble&Co The Wag Journal Fetch Retail VetCare Group PetsWorld NorthPaw Co Kibble&Co The Wag Journal Fetch Retail
The Bowlful difference

“Feed 2–3 cups a day” is not nutrition.
It's a shrug.

Bag guidelines are written for an imaginary average pet. Yours isn't average. We replace guesswork with a plan calculated for your pet's exact body, age, and goal — then keep it dialed in as they change.

Precision portions, not scoops

We calculate resting energy (RER) and daily needs (MER) from real veterinary formulas, then portion every meal to the gram. No more silent over-feeding.

68% of pets are over-fed — we fix that

Every plan, vet-checked

Board-certified veterinary nutritionists review each recipe and plan against AAFCO and FEDIAF standards before a single box ships to your door.

Formulated to AAFCO complete & balanced

Gently cooked

Human-grade whole ingredients, cooked low & slow to lock in nutrients — never rendered meal or mystery fillers.

Auto-adjusting

Log a new weight and the plan recalculates portions instantly. Growing puppy or senior slowdown — it keeps pace.

Delivered, pre-portioned

Fresh meals arrive chilled in labeled daily packs on a schedule you control. Skip, pause, or swap any time.

0Pets on a Bowlful plan
0/5Average parent rating
0M+Meals portioned to the gram
0Saw a healthier weight in 90 days
Live demo · no signup

Build your pet's nutrition plan

Tell us about your pet and watch the exact plan calculate in real time — powered by the same veterinary formulas our nutritionists use.

Your pet's details

Takes about 30 seconds. Nothing is stored.

Your pet's plan appears here

Fill in a few details and hit Build my pet's plan to see calories, portions, macros and a matched recipe.

Calculations use the Resting Energy Requirement formula (70 × weightkg0.75) — the same starting point vets use. Your plan is finalized by a nutritionist before shipping.

How Bowlful works

From guesswork to a gram-perfect bowl in three steps

1

Tell us about your pet

Breed, weight, age, activity and goals. Our engine calculates exact daily energy needs and macro targets in seconds — try it above.

2

We formulate & vet-check

A nutritionist matches fresh, human-grade recipes to the plan and reviews it for balance against AAFCO standards. Approved in 24 hours.

3

Fresh meals, delivered

Pre-portioned daily packs arrive chilled on your schedule. Update a weight any time and portions recalculate automatically.

Fresh whole-food ingredients
100% whole foodNo fillers or by-products
Real ingredients

Food you'd recognize on your own plate

Every recipe starts with named, human-grade proteins and whole vegetables — gently cooked in small batches, never extruded into shelf-stable pellets.

  • Named whole proteins

    Real chicken, beef, turkey and wild salmon — first on every ingredient list.

  • Zero fillers & by-products

    No corn, wheat, soy, artificial colors or rendered meat meal. Ever.

  • Cooked, then flash-chilled

    Low-temperature cooking preserves nutrients; flash-chilling locks in freshness.

Explore our recipes
Bowlful · Subscription
Bella
BellaBeagle · 5 yrs · Slimming plan
● On track
Weight trend −1.4 kg · goal met soon
Ships Tuesday14-day box
Skip / pauseAnytime
Stays in control

A plan that adapts as fast as your pet grows

Bowlful isn't set-and-forget guesswork. Log a weigh-in and the whole plan recalculates — portions, calories, delivery size — so the bowl is always right for who your pet is today.

  • Live weight tracking

    Watch trends toward a healthy target and get nudges when it's time to adjust.

  • Flexible deliveries

    Skip a week, pause for vacation, or swap recipes — no fees, no phone calls.

  • Vet chat on tap

    Message a nutrition specialist about allergies, transitions or fussy eaters.

Loved by pet parents

41,000 happier bowls and counting

★★★★★
Our vet flagged Cooper as overweight. Three months on his Bowlful plan and he's back to a healthy 9 kg — the portions were the thing we could never get right on our own.
Priya NairCooper's human · Austin, TX
★★★★★
The gram-level portioning is genuinely brilliant. I finally know exactly what my cat should eat instead of guessing with a scoop.
Marcus LeeMochi's human · Seattle
★★★★★
Deliveries are always on time and the daily packs mean zero mess. My picky beagle actually runs to her bowl now.
Elena FischerBella's human · Denver
Simple, honest pricing

Plans that flex to your pet — and your budget

Start with a plan, cancel anytime. Every tier includes the vet-reviewed nutrition plan; higher tiers add fresh food and specialist support.

Monthly Yearly Save 20%
Starter

The full nutrition plan & tracking — bring your own food.

$0/ mo

Free forever for one pet

Start free
  • Vet-formula meal plan for 1 pet
  • Portion & calorie calculator
  • Weight & goal tracking
  • Fresh food delivery
Most popular
Complete

Fresh, pre-portioned meals delivered on your schedule.

$39/ mo

Per pet · from, based on size · free delivery

Get started
  • Everything in Starter
  • Fresh gently-cooked meals, delivered
  • Auto-adjusting portions
  • Skip / pause / swap anytime
Multi-Pet Pack

For homes with a full house — every bowl on plan.

$69/ mo

Up to 4 pets · priority delivery

Choose pack
  • Everything in Complete
  • Plans for up to 4 pets
  • 1:1 vet-nutritionist chat
  • Priority same-week delivery

Compare every feature on the full pricing page →

Good questions

Everything you're wondering

The demo uses the same Resting Energy Requirement and Maintenance Energy formulas veterinary nutritionists use, adjusted for life stage, activity, neuter status and goal. It's an excellent starting estimate — and every real Bowlful plan is finalized by a licensed nutritionist before your first box ships.

Meals are gently cooked, flash-chilled, and shipped in fully recyclable insulated boxes with plant-based ice packs. They arrive cold and stay good in your fridge — just portion, serve, and store the rest.

Absolutely. Add each pet and Bowlful builds a separate plan and delivery for every one of them. The Multi-Pet Pack covers up to four pets with priority delivery and 1:1 nutritionist support.

We offer a 100% happiness guarantee on your first box. If your pet turns up their nose, we'll swap the recipe or refund you — no questions, no return shipping.

Anytime, right from your dashboard — skip a delivery, pause for a trip, or cancel with two clicks. No fees and no awkward phone calls.

Your pet's best bowl is waiting

Build the plan. Get 50% off your first box.

Join 41,000+ pet parents who swapped guesswork for gram-perfect nutrition. Free to start — no card needed to build your plan.

Build your pet's plan Create free account
No card to start Vet-reviewed plans Cancel anytime